MONTIFS

#montifsturnsone

#montifsturnsone

MONTIFS IS ONE!


If some of you are feeling a little confused as to why we are only a year old this April, don't be! Montifs started as a small chain of retail outlets scattered around Bugis, Toa Payoh and Clementi and it was only in April last year that we ventured into the online platform to better interact and understand you guys to serve all of you better. Fast forward to April this year.. We are officially one year old! *cues cheers, confetti and applause*

As part of our anniversary/birthday campaign, we are launching a series of promotions and giveaways from the 11th all the way to the 15th to give back to all of you to thank you guys for all the support you've rendered over the past year in getting us to where we are right now. We are just but a young brand in the online world, but we are constantly working towards improving our brand to better serve you guys so hang on tight and ride along with us! Keep a lookout for our Facebook page and Instagram account to be updated on the special promotions just for this week ;)

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One of Montifs' long term goals is to work together with different individuals and brands to harness a social and mutually empowering community and we got to do just that for our anniversary campaign.

We found Picneeds on Instagram - a hassle free, start-to-finish picnic service that is both classy and convenient and so we contacted them and managed to strike up a collaboration. We wanted an elegant but yet casual set up to complement the shoot and the Picneeds team worked their magic for us. For those of you who would love a fuss free picnic service, you guys know who to go to now!






Of course, not forgetting our amazing photographer Jerald (@jeraldsaw) and two models Rachel (@rachelthm) and Rebecca (@beccabezten)! We have specially arranged for both Rachel and Rebecca to be the models as they happen to be gal pals in real life and it would be perfect for us to have models who have the chemistry and bond as they do. The three of them worked well together and we were glad they had a fair share of fun and memories too :)

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The outdoor editorial featured pieces from our new collection 'Pastel Dreams' - a lot of whites and an occasional mint and dusty pink insertions to create a soft, mellow colour palette.






Rachel is wearing Georgia Lace Romper
Rebecca is wearing Quianna Lace Flare Dress






Rachel is wearing Robin Knit Crop Top and Pandora Button Skirt
Rebecca is wearing Cassie Ruffle Offshoulder Top and Karel Pleated Skirt






Rachel is wearing Ellyin Offshoulder Top and Zea Front Pleated Culottes
Rebecca is wearing Mady Lace T-Back Top and Drea Belt Loop Culottes







Rachel is wearing Vela Backline Top and Overlap Printed Culottes
Rebecca is wearing Etta Sphag Knit Top and Stack Grid Printed Culottes

Shop new collection here

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A little extra for our special anniversary month: Meet our founders, the husband and wife team Allen and Ferlyn! Allen and Ferlyn started Montifs over 10 years ago and have never looked back since. They believe in bringing affordable fashion to the masses and so this is the belief that Montifs was built on - delivering everyday style to all of you! :)




Fun fact: Outdoor campaign shoot was at one of the couple's old dating spots!

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Turning one is a milestone for us but we know there is still so much more we can do and room for growth. Thank you for being with us thus far and do continue to hang out with us to see how we morph into an even better brand in the days to come. We are excited for the future and we hope you are too!

Till then, happy birthday to us!
#montifsturnsone
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xx
Love,
Montifs Team
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International Women's Day

International Women's Day

8th March 2016 may be a rather normal day to most of us but it is also International Women's Day - a day where females are celebrated for their progresses and successes across different cultures (yay go girl power!)

We managed to catch Mong (more affectionately known as @mongabong) for a short chat as part of the awareness campaign for International Women's Day (IWD) and to understand what this rising influencer has been up to lately!

Hello Mong! Thank you for taking your time out for us! What have you been busy with lately?
Hello!! Thank YOU for taking the time and for having me here. It’s my honour! This week has been a crazy one at school, I just finished my mid-terms a few days ago, and got more work coming up! I’ve also been busy with my blog and a new YouTube series I’m hosting. But I’m enjoying my final semester in school to the fullest!

How do you wind down and take a break from your schedule?
I eat! I find the most comfort in eating, good food of course. That’s like my motivation after a full day of work and shoots. Other than that, I love playing with make-up and I sometimes go into a full face-paint mode in the middle of the night where I try out new products and looks on myself. That, to me is really relaxing and it makes me really happy when I discover a new holy grail product or a new look I can rock.


Mong's Outfit Choice 1

Shop Maren Crop Top here
Available in Black, White & Nude

Shop Penny Grid Skorts here
Available in Black, White & Navy

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You always seem so cheerful and positive! What are some life mantras you live by to stay that way?
I guess, to remind myself that I am blessed in many ways and when shit happens, it happens for a reason. I just gotta be positive and believe that it’s gonna get better eventually. And it never fails. Of course, I’m not cheerful and positive all the time, I try my best to, but nobody’s perfect in that area! Hahaha.

Which 3 words would you use to describe your fashion style?
Definitely casual, comfortable and wearable!

How would you dress yourself up if you want to feel like an empowered and independent woman?
I’ll pick a pair of good tailored pants, or a pair of trendy culottes for that wide legged effect. There’s just something about wider bottoms that make me feel and look powerful. That makes me confident. If I’m feeling a little girlier that day, I’ll pick a structured, body hugging dress that can accentuate my figure. Those dresses are really flattering and give me curves I never had!



Mong's Outfit Choice 2

Shop Grecia Floral Halter Top here
Available in 5 different colours and designs

Shop Basic Culottes here
Available in Black, White, Navy & Maroon

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As a female influencer, how do you feel about the rising age of feminism - with more women taking charge of their careers and general lives?
I think it’s definitely good and I’m very proud that we’ve got so many advocates out there that are willing to stand up for women rights. Although I may not agree with every single one of them (especially those with extreme views) , in general I believe women are powerful human beings and we are definitely equally as capable.

What are some words of advice and encouragement you have for those out there trying to work towards their dreams?
Keep at it, show your passion and hard work to the world. It may be daunting at the start and you may face obstacles along the way, keep your eyes fixed on your dream and keep working at it. Fruits of labour will follow afterwards and it will be all worthwhile!




Mong's Outfit Choice 3

Shop Oda V Neck Dress here
Available in Black, White, Navy and Light Blue

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What are some projects or plans that you will be working on for the rest of the year?
I’ll be graduating in April this year, which is really really soon! So that gives me a lot more time to work on improving the content of my blog, Instagram and videos, so do expect lots of collabs, travelling, and more of me coming out on a more personal level to let the world know the girl behind mongabong.

2016 is also the year I’m gonna be investing a lot of time and effort on learning, and making YouTube videos, so do lend your support over there by subscribing and leaving feedback on how I can further improve! I can’t wait to finally grow up and kick start this new chapter of my life where I can channel all my time and energy into doing the things I love and also to share them with the people and readers that matter so much to me :’)

Sounds exciting! All the best to you and thank you again for sharing with us! :)

 

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To our female readers out there, keep working at your dreams and don't be afraid to show your passion like what Mong said! When times are hard, we should embrace the fact that good change is coming soon since life is a rollercoaster; where there are downs there are definitely ups! (It seems like it is supposed to be the other way around but let's get some good vibes going here!)

Happy International Women's Day to all of you ladies working hard everyday for your own dreams and goals in life! Whatever your goal is, be it to be your own lady boss, to be a wife or a mother, remember you should never let anybody tell you your dream is invalid or insignificant - protect your dreams and aspirations; they are and will always be a part of you! :)

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If you would like to know more about Mong and what she do on a frequent basis, you can follow her blog updates or her Instagram!

Follow Montifs on our Instagram too for daily updates on new arrivals/restocks/lifestyle posts - we promise we would only give you guys the good things! ;)

xx
Love,
Montifs Team
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Of Luxe & Class

Of Luxe & Class

Hello 2016! January is almost over, can you believe how fast time is whizzing by? We have been working hard trying to collate a new style for the brand and we hope to roll these changes out over the next couple of weeks. We are pretty excited and we hope you guys would love the changes! :)

Recently we worked together with Daryl (@darylaiden) on an editorial shoot over at his work studio and we couldn't be more inspired after the whole session. It is always humbling to be able to meet aspiring creatives who are so passionate in their work, and listening to them talk about how they achieve their goals through hardwork and dedication often motivate and push us into working hard for our own dreams and goals as well, don't you think? :)

As Chinese New Year is around the corner, we were looking to feature some of our new pieces that are suitable for the festive occasion. While it's true we were preparing the lookbook for CNY, we wanted a subtle, sophisticated vibe for all the photographs instead of using the traditional decorations. Of course, Daryl's creative juices played a huge part in the shoot and we were thoroughly pleased with how the photos turned out so kudos to him! And also kudos to our team members for frantically waving the fabric behind the model to create the 'waves' that Daryl was picturing for us! It was a good workout, maybe you guys should have a go at it to train up those biceps and triceps? ;)


If you prefer modern fashion but would still want a slight hint of tradition, our Mandarin Collar Lace Romper is the perfect piece for you this coming Chinese New Year! With the traditional neckline and the modern silhouette, you'd definitely be welcoming the new year with prosperity in this romper!

Shop 'Mandarin Collar Lace Romper' here
Available in Plum, Black & Navy Blue


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Relatives swarming you with questions on your relationships, career and other aspects of your life? Dazzle them away with our Portia Zip Midi Dress and show off your curves in the subtle yet noticeable way possible! You would definitely be standing out with the dress and hopefully the comments targeted at you would be complimentary on your figure and fashion taste! ;)

Shop 'Portia Zip Midi Dress' here
Available in Wine & Navy Blue


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One of our favourites from this collection, Penelope Cut Out Jumpsuit is the bold and daring side to welcoming this festive season. If you are someone who takes on the fun side of life and is a little experimental, this piece is the perfect outfit for you! Truth to be told, we love this jumpsuit so much our own team members have taken a few pieces to add on their own wardrobes!

Shop 'Penelope Cut Out Jumpsuit' here
Available in Black, Maroon & Navy Blue


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Femininity is strong with our Jasselyn Flare Dress! The halter neckline, complete with the fit and flare silhouette will definitely bring out and accentuate your curves in the subtlest way possible. Take this CNY as a chance to feel like a princess, even for just a day - we are sure a little royalty doesn't hurt!

Shop 'Jassleyn Flare Dress' here
Available in White & Black
Shop the rest of the collection here

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We are pretty excited about the upcoming Chinese New Year and we hope you guys are all gearing up for it too! Happy Monkey New Year to all our Chinese friends and we hope the new year will bring about prosperity, happiness and overall success in all aspects of your life! :)

xx
Love,
Montifs Team
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Montifs — A New Beginning

Montifs — A New Beginning

Hello guys, happy December! It is the last month of this very fast paced year and it is also the month of love, giving and the looking forward to a brand new beginning for the incoming 2016! Over here at Montifs we were gearing up for a new beginning of our own as well — a brand makeover! We couldn't wait till the new year to start afresh and so here we are, with our revamped look complete with a new logo and such!

We did a shoot over at Studio M a few weeks ago to commemorate this milestone and to tie our new collection together with the festive season too which meant lots of prepping for the shoot but it was all worth it :)



As we were able to shoot at Studio M, we decided to turn our shoot into one that feels like a holiday experience between two best friends who just want to have fun and relax so the main pieces we chose to highlight were those that can be pulled off easily — Kendall Knitted Sphag Top for Erica and a denim shirt for Hanan, and of course both paired with casual high waist jeans from our store!



The pool is a place most of us will head to when we're on a relaxing holiday trip somewhere so we let our girls dip their feet into the pool as a form of treat since it was a really warm day and also because we are really considerate people *inserts emoji with halo*

Featured in this scene are our printed co-ord sets, a must have for everybody who is scooting off for their beach holidays!



Next we have our models don on pieces from our latest arrivals for a day out vibe; dresses, tops, skirts — ideal for two girls heading out together for a chit chat (or gossip) session ;)



Besides depicting the touristy/holiday scene, we took this opportunity to spread the shoot across our festive period (Christmas) as well as our new brand relaunch too! Talk about killing two birds with one stone huh?



Christmas coloured dresses, santa hats and fairy lights.. We made Christmas arrive early in our lovely Studio M Studio Loft room! Truth to be told, we were feeling rather festive during the shoot with the decorations and the background music playing on. Well, what can we say? We work hard and we play as hard ;)

Keep a look out on our Facebook and Instagram page for a Christmas giveaway that is coming soon! Since it is the spirit and season of giving, we would love to be able to give something back to you guys as a small token of our appreciation since we are only at where we are right now thanks to the support you've showed us along the way :)



Last but definitely not the least, we summed up our shoot with a confetti filled scene to celebrate our brand's relaunch of a new look! We have been working hard behind the scenes amidst all the indoor/outdoor shoots and sifting/packing of orders to bring you our revamped look and it is something we are really proud of — so here's to Montifs' new beginning and we hope you would accompany us through this progressive journey of more good things to come!

If you don't already know, we are currently holding an Instagram giveaway contest in conjunction with our 'New Beginning'  Simply post a photo with a caption best explaining what 'A New Beginning' means to you and hashtag #montifsrelaunch, make sure you are following us on Instagram and that your account isn't privatized to participate! Contest ends on 15th Dec (Tuesday) at 11:59pm and a winner will walk away with $120 worth of evoucher! Best caption wins so show us your most meaningful/creative caption!

That's it for now and we hope you guys have a great Christmas and an even better new year ahead! Make the last few days of 2015 count, go out and create memories! :)

xx
Love,
Montifs Team
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The Dating Game

Hope everyone is having a great day thus far despite it being a Monday (oh come on guys, positive vibes only!). And YAY to MONTIFS first ever blog post! We'd hope to be sharing more insiders/behind-the-scenes/tips and tricks up that we may have up our sleeves!


A little throwback to when we did The Dating Game shoot with Enzo and Rachel. We wanted a fun, casual shoot and we immediately thought of Working Title cafe. With their chill ambience and friendly, accommodating staff, the shoot went smoothly. We could not have gotten another perfect location for this shoot! Here are the visuals:


We are all about looking chic for Rachel and stylish for Enzo, both looking without trying too hard. Isn't that how Dating phase usually works or are we getting too old for this? Well here's our take! Pairing our long standing basic item like the Basic Culottes with our new arrivals can never go wrong!


Boys if you are tired of plain shirts, spruce up your look by going for prints! Go bold or subtle with the Printed Shirts we have. Girls, don't you just love minimal but equally chic dresses! Look no further, our new arrivals will make you squeal in delight!


For those who may want to dress down and feel comfortable, here we style with the another array of basic casuals. Get creative with our Basics. We want to see how you create your own outfit too!


More trés cute dresses for you! Simply add on a headband or a cute hat and you're good to go..


With that we call it a wrap! Above, models off duty. It's been a pleasure working with the two models and photographer! And thank you Working Title and The Social Hostel for having us!

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Wardrobe
MONTIFS

Styling
MONTIFS team

Location
Working Title & The Social Hostel

Photographer
Zaa.ah

Models
Enzo and Rachel

xx
Love,
Montifs Team
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