If some of you are feeling a little confused as to why we are only a year old this April, don't be! Montifs started as a small chain of retail outlets scattered around Bugis, Toa Payoh and Clementi and it was only in April last year that we ventured into the online platform to better interact and understand you guys to serve all of you better. Fast forward to April this year.. We are officially one year old! *cues cheers, confetti and applause*

As part of our anniversary/birthday campaign, we are launching a series of promotions and giveaways from the 11th all the way to the 15th to give back to all of you to thank you guys for all the support you've rendered over the past year in getting us to where we are right now. We are just but a young brand in the online world, but we are constantly working towards improving our brand to better serve you guys so hang on tight and ride along with us! Keep a lookout for our Facebook page and Instagram account to be updated on the special promotions just for this week ;)


One of Montifs' long term goals is to work together with different individuals and brands to harness a social and mutually empowering community and we got to do just that for our anniversary campaign.

We found Picneeds on Instagram - a hassle free, start-to-finish picnic service that is both classy and convenient and so we contacted them and managed to strike up a collaboration. We wanted an elegant but yet casual set up to complement the shoot and the Picneeds team worked their magic for us. For those of you who would love a fuss free picnic service, you guys know who to go to now!

Of course, not forgetting our amazing photographer Jerald (@jeraldsaw) and two models Rachel (@rachelthm) and Rebecca (@beccabezten)! We have specially arranged for both Rachel and Rebecca to be the models as they happen to be gal pals in real life and it would be perfect for us to have models who have the chemistry and bond as they do. The three of them worked well together and we were glad they had a fair share of fun and memories too :)


The outdoor editorial featured pieces from our new collection 'Pastel Dreams' - a lot of whites and an occasional mint and dusty pink insertions to create a soft, mellow colour palette.

Rachel is wearing Georgia Lace Romper
Rebecca is wearing Quianna Lace Flare Dress

Rachel is wearing Robin Knit Crop Top and Pandora Button Skirt
Rebecca is wearing Cassie Ruffle Offshoulder Top and Karel Pleated Skirt

Rachel is wearing Ellyin Offshoulder Top and Zea Front Pleated Culottes
Rebecca is wearing Mady Lace T-Back Top and Drea Belt Loop Culottes

Rachel is wearing Vela Backline Top and Overlap Printed Culottes
Rebecca is wearing Etta Sphag Knit Top and Stack Grid Printed Culottes

Shop new collection here


A little extra for our special anniversary month: Meet our founders, the husband and wife team Allen and Ferlyn! Allen and Ferlyn started Montifs over 10 years ago and have never looked back since. They believe in bringing affordable fashion to the masses and so this is the belief that Montifs was built on - delivering everyday style to all of you! :)

Fun fact: Outdoor campaign shoot was at one of the couple's old dating spots!


Turning one is a milestone for us but we know there is still so much more we can do and room for growth. Thank you for being with us thus far and do continue to hang out with us to see how we morph into an even better brand in the days to come. We are excited for the future and we hope you are too!

Till then, happy birthday to us!

Montifs Team
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